Strategic Approach to Sales
We love working with sales teams to understand their marketing plan. Whether we go back to the 4 Ps or 7 Cs, it's important to understand the plan in order to Sell.
In capital goods we have an additional advantage; we can track and predict the life span of the products sold into the market. This information is a key input into the strategic sales plan.
Strategic Evolutions takes it's name from this concept. We work with your organization to develop a strategic sales plan and train the team on how to implement it.
If you are failing to plan, you are planning to fail.” My first boss
This planning activity is not a complex or time consuming process. Your sales team already has the knowledge and experience needed to implement this approach but we can help you unlock it and guide it.
Next we work to get you closer to your customer. Understanding their business, their application and their goals. Become an adviser to your customer, know what they own, what they need and help them achieve their goals.
"Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves" - Steve Jobs
Once implemented you'll see the fruits of your team's work. Time spent on planning your weekly objectives, setting achievable targets AND achieving them. You'll understand exactly where your opportunity is by communicating and planning ahead with their customers; and achieve the sales targets you set.
Areas Of Expertise
Marketing and Segmentation
Strategic Sales Planning
Knowledge Based Selling
Sales Activity Analytics